isaBelle Jouret

isaBelle brings a unique and complimentary blend of talents to the table.

After having been awarded a diploma of commerce, she first worked for BOVARD in 1993 in the role of administrative support of the trade mark department.

An adventurous spirit saw isaBelle emigrate to Thailand and Australia. She stayed faithful to the world of IP and enriched her professional career working for a leading Sydney law firm. Isabelle quickly progressed from paralegal and was sponsored to study Trade Mark Law and Practice awarding her the qualification to work in the capacity of Australian trade mark attorney.

Passionate about storytelling, years as personal branding expert, photographer and image film producer followed. The common thread of communication led isaBelle to hone her skills so that she could help entrepreneurs and start-ups define and share their purpose in person, on film and online. Oftentimes her marketing skills and business savviness saw her coaching entrepreneurs towards business success.

isaBelle’s return to Switzerland and BOVARD in 2020 has seen her come full circle. The vast experiences gained in all aspects of branding are fully present in her holistic approach when defining, protecting and managing our clients’ trade mark rights.

In addition to her devotion as trade mark professional, isaBelle uses her creativity to shape BOVARD’s new corporate identity. Her intuition and people skills have been a great toolkit when bringing about change and leading the trade mark administrative team.